Marketing Basics

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  • 10 Modules
  • Practical Illustrations
  • Review Questions
Course overview
Marketing is an essential element for every business. It can be that one missing piece of the puzzle, and when it fits, the big picture is revealed. Marketing Basics will provide basic knowledge to you, and give you the ability to build and grow the business. Marketing has changed a lot recently and having a new perspective will give you the needed information to assist you in the marketing decisions. No matter what your product or service is, your business will benefit with a better understanding of marketing.

Sneak Peek Into The Courses

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Know the different types of marketing and ways to use them

Learn effective ways of communicating with the customer

Know how to set marketing goals and strategies

Recognize common marketing mistakes and know how to avoid them

Course Objectives

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Let's chart the path to your business's growth and triumph!

Types of Marketing: Learn about the different types of marketing and how to use them to your advantage, creating a well-rounded marketing strategy.

Effective Communication: Master the art of effective communication with your customers, ensuring your message resonates and inspires action.

Setting Goals and Strategies: Know how to set marketing goals and develop strategies that align with your business objectives, setting the path to success.

Avoiding Common Mistakes: Recognize common marketing pitfalls and acquire the knowledge to steer clear of them, saving time, money, and frustration.
Marketing is the lifeblood of any business, and without it, growth and success remain elusive. In today's dynamic world, the marketing landscape has evolved rapidly, and failing to keep up could leave your business in the dust.

How many times have you felt the frustration of stagnant business growth? How often have you wondered if your marketing decisions are aligned with the ever-changing market? The cost of outdated marketing strategies and a lack of marketing knowledge can be immense. It's time to adapt and excel.

Meet the instructor

WAB Lab Pte Ltd

WAB Lab was incorporated in 2017 to provide the soft skills training in areas of leadership and people management and business management for Singapore Small, Medium Enterprises (SMEs) where we innovate to co-create sales solutions with our partners, clients and business units for sustainable business growth.

In 2021, we introduced our flagship training-consultancy ecosystem and uplifted the concept of training intervention and/or post-training solution to provide customised help to enterprises in Singapore and Asia.
Patrick Jones - Course author

Frequently asked questions

I'm concerned about my busy schedule. Will this course fit into my daily routine?

Absolutely! We understand that your time is valuable, which is why our courses are designed to be flexible. The course comprises bite-sized, easily digestible lessons that you can access anytime, anywhere. You can learn at your own pace and fit the course into your work-life balance without feeling overwhelmed.

How can this course really make a difference in my career?

The impact of our online learning courses on careers is profound and has already transformed countless professionals like you. By enrolling in this course, you'll gain practical and actionable insights that will boost your confidence and equip you with the essential skills to excel in any leadership position. Our comprehensive and yet straight-to-the-point curriculum ensures you'll be well-prepared to navigate challenges and seize opportunities for career advancement.

Will this course still be relevant for me?

Absolutely! The course content and its principles are applicable to all industries and professions. Whether you're in corporate leadership, a small business owner, or aspiring to lead in any field, our course provides a solid foundation for strategic succession planning and effective leadership. The skills you gain are transferable and valuable in any career path.

How will I receive support and guidance during the course?

We are committed to your success and offer robust support throughout the course. You'll have access to our experienced instructors and a dedicated support team. Engage with fellow learners in our interactive community to share experiences, ask questions, and receive feedback. Our goal is to ensure you have all the resources you need to thrive during your learning journey.

What if I fall behind or need more time to complete the course?

We understand that unexpected situations may arise, and we want you to succeed without unnecessary stress. Our course is designed to be self-paced, so you can take as much time as you need to complete it. You'll have access to the course material even after completion, allowing you to revisit the content whenever you like. Rest assured, we are here to support you throughout your learning journey.

Get in touch now and start improving your skills to achieve high performance.

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